Google’s Penguin Spamfilter Now Updates In Real Time
Google uses over 200 signals to rank pages in search engine results. Penguin is a filter or collection of signals intended to remove spam from the rankings. Originally, Penguin ran at long intervals...
View ArticleWhat Do Google’s Updated Webmaster Guidelines Mean For Business Site Owners
Google’s Webmaster Guidelines are a great resource for site owners who want to understand what the search giant considers the best way to design, develop, and host a site. You don’t have to take it at...
View ArticleFour Reasons Your eCommerce Customers Won’t Click “Buy” This Holiday Season
The holiday season is almost upon us, and if you haven’t already, now’s the time to make sure your eCommerce store is prepared for the seasonal rush. Last year, US eCommerce customers spent $32 billion...
View ArticleHow Can You Implement A Successful Guest Blogging Strategy?
Guest posting has something of a bad reputation among publishers. Anyone who maintains a prominent website will be bombarded with automated emails from agencies set up specifically to place content on...
View ArticleBad Links? They Might Not Be Hurting Your Site As Much As You Think
I’m certain you’ve heard the buzz by now. As old school, ‘technical’ SEO techniques fade into the background and semantic search starts to pick up, Google and its sister search engines are all about...
View ArticleHow You Can Balance SEO With Content – And Why You Need To
You’ve heard it a thousand times before, I’m certain.SEO is dead. Content is the new king. Search engine marketing doesn’t matter anymore; it’s all about what you’ve got on your site. It’s all about...
View ArticleReducing Bounce Rate On Your Blog
Today, we’re going to talk about bounce rate – a metric that determines the percentage of visitors who navigate away from a site after viewing only one page.Although there’ve been a few hints that...
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What’s So Great About HTTP 2.0?
The way we use the web has changed radically over the last few years. Where once a web page was mainly comprised of a few static resources that were loaded once and from a small number of servers, many...
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SEO Fundamentals: Understanding Google’s Link Disavowal Tool
Being a great webmaster doesn’t automatically mean that you’re an SEO expert. The skill that leads to the creation of a popular blog or magazine, or a successful eCommerce store, are not necessarily...
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Writing Attention-Grabbing Headlines For Your Business Blog
If you run a business website, the chances are you also have a blog. If you don’t, you should. Blogs are an essential hub of content and social media marketing for businesses, allowing them to push out...
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How Mod_Evasive and Mod_Security Help Protect Your Website
Most of the people reading this article will depend on the internet to make a significant proportion of their income. The vast majority will interact with the internet and other users in a positive way...
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Google Chrome Implements Server Side Content Negotiation With Content Hints
I’m sure that many of you can remember the excitement that surrounded Apple’s inclusion of Retina screens on their MacBook Pro line and later on iPads. The technology was a huge improvement on earlier...
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Identifying Duplicate Content Issues On Your Site
As any decent SEO will tell you, duplicate content can seriously hobble a site’s performance in the SERPs. But, for larger sites, identifying that content is not always straightforward. It’s not simply...
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5 Content Management Systems You Should Know About
Choosing the right content management system can make a big impact on how you develop and manage your website. CMSs range from the very simple to the very complex, from user friendly to developer...
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